Free CTR Calculator
Calculate click-through rate from clicks and impressions, then use that number as a baseline before you move into pre-launch creative prediction.
Enter the two numbers that define CTR
CTR is simple math, but it is still one of the fastest ways to anchor a creative review or compare live variants.
Useful when you need quick math
- Checking whether campaign CTR math is correct
- Quickly comparing variants after a live test
- Building a baseline before deeper forecasting
- Giving teams a shared reference point in reviews
It is not a predictor
- It does not predict CTR before launch
- It does not estimate conversion rate or ROAS
- It does not account for audience fit or creative quality
- It does not replace live validation
If you need to predict ad performance before launch
A CTR calculator tells you what already happened. If your goal is to predict ad performance before launch, you need a workflow that can rank creative variants, preserve audience context, and estimate likely winners before you spend budget.
Common questions about CTR
How do you calculate CTR?
Divide clicks by impressions and multiply by 100. For example, 120 clicks on 4,000 impressions equals a 3.00% CTR.
What is a good CTR?
There is no universal benchmark. A good CTR depends on the platform, audience, format, and objective. The more useful question is whether one creative materially outperforms another in the same context.
Is a CTR calculator the same as an ad performance predictor?
No. A CTR calculator works on existing clicks and impressions. An ad performance predictor estimates likely results before launch by combining creative, audience, and historical signals.
Learn the workflow